Axel Dauchez shared the latest news on Deezer’s growing popularity
and global presence, revealing the vision behind
the investment plans for the new $130m funding from Access Industries.
This includes the development of campaigns around the world to build the brand, promoting take-up
amongst new audiences and driving their conversion to premium subscriptions.
Dauchez also launched several more countries as Deezer continues its rapid international roll-out,
and announced plans to grow its unparalleled local editorial team – who bring all the best picks to users
round the world. Finally a new user interface was unveiled,
which will focus even more than before on music discovery and sharing.
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